Role
UX Design
Timeline
4 Months
Tools
Figma
Platform
Web & TV App
Type
Concept Project
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Role
UX Design
Timeline
4 Months
Tools
Figma
Platform
Web & TV App
Type
Concept Project
You know what you want to watch. You just can't
remember which app it's on. GlassTV is one home for
every streaming service — where convenience finally
meets affordability.
You know what you want to watch. You just can't
remember which app it's on. GlassTV is one home for
every streaming service — where convenience finally
meets affordability.
Phase I
Discovery
Streaming fatigue is real. Users forget which platform hosts the content they want,
waste time switching between apps, and pay for subscriptions they barely use.
Research confirmed content discovery is one of streaming's biggest unsolved
challenges — users feel overwhelmed by too many choices spread across too
many places.
Streaming fatigue is real. Users forget which platform hosts the content they want,
waste time switching between apps, and pay for subscriptions they barely use.
Research confirmed content discovery is one of streaming's biggest unsolved
challenges — users feel overwhelmed by too many choices spread across too
many places.
The insight that shaped everything: the problem isn't too much content — it's too
much friction between the user and the content they actually want.
The insight that shaped everything: the problem isn't too much content — it's too
much friction between the user and the content they actually want.
User Research
Competitive Analysis
Problem Framing
Phase I
Discovery
Phase II
Define
Every streaming competitor builds around their library.
GlassTV builds around the person watching.
Every streaming competitor builds around their library.
GlassTV builds around the person watching.
The primary persona: a tech-savvy millennial overwhelmed by choice, paying for
4+ streaming services and spending more time browsing than watching. The
solution — connect all your services under one account. GlassTV automatically
syncs watch history across platforms to build a unified, personalized
recommendation engine.
The primary persona: a tech-savvy millennial overwhelmed by choice, paying for
4+ streaming services and spending more time browsing than watching. The
solution — connect all your services under one account. GlassTV automatically
syncs watch history across platforms to build a unified, personalized
recommendation engine.
Figure 1.0 — Primary Persona
Figure 1.1 — Process Map
Account setup starts with a single email. If your Netflix uses johndoe@gmail.com,
GlassTV finds it, connects it, and starts syncing — zero manual data entry.
Account setup starts with a single email. If your Netflix uses johndoe@gmail.com,
GlassTV finds it, connects it, and starts syncing — zero manual data entry.
Phase II
define
Phase III
Ideation
Navigation organized into four purposeful sections — each solving a distinct user
need without overlap.
Navigation organized into four purposeful sections — each solving a distinct user
need without overlap.
For You
Personalized recommendations and recently
watched content across all connected platforms.
Marketplace
Download streaming apps and purchase movies or
shows directly in-app.
Download streaming apps and purchase movies or
shows directly in-app.
My Purchases
View active subscriptions, track billing cycles, and
manage renewals in one place.
Settings
Control connected devices, user preferences, and
notification thresholds.
Control connected devices, user preferences, and
notification thresholds.
For You
Personalized recommendations and recently
watched content across all connected platforms.
My Purchases
View active subscriptions, track billing cycles, and
manage renewals in one place.
Three friction-reducers that make GlassTV feel effortless:
Three friction-reducers that make GlassTV feel effortless:
Tiered Notifications — Red for urgent (subscription expiring today), yellow for attention needed,
grey for informational. No notification overload.
Picture-in-Picture Minimize — Minimizes any show to the bottom right corner so you can browse
without losing your place. Like a browser tab for TV.
"Surprise Me" — One tap picks something to watch based on your viewing history across all
platforms. For when you can't decide.
Figure 1.2 — Navigation Tree
Figure 1.3 — Prototype in Motion
Figure 1.4 — Hero Demo
Phase III
ideation
Phase IV
Conclusion
GlassTV reimagines streaming by attacking the real pain point — not the content
itself, but the fragmentation around it. By building the experience around the user
rather than individual services, the concept shows how streaming could feel
simpler, smarter, and more enjoyable in a growing direct-to-consumer market.
GlassTV reimagines streaming by attacking the real pain point — not the content
itself, but the fragmentation around it. By building the experience around the user
rather than individual services, the concept shows how streaming could feel
simpler, smarter, and more enjoyable in a growing direct-to-consumer market.
"Don't make me think about which app. Just show me what to
watch."
"Don't make me think about which app. Just show me what to watch."
Product Design
UX Design
Concept
Figma
Phase IV
conclusion
Next Project
Fourground →
Fourground →
Strategic Product Designer
San Antonio, TX
Strategic Product Designer
San Antonio, TX
Strategic Product Designer
San Antonio, TX