Role
UX Design
Timeline
2025
Tools
Figma
Platform
Mobile Application
Type
Community Project
2025 · Volunteer opportunity · Shipped
IPNO Event Feature
Role
UX Design
Timeline
2025
Tools
Figma
Platform
Mobile Application
Type
Community Project
2025 · Volunteer opportunity · Shipped
IPNO Event Feature
Role
UX Design
Timeline
2025
Tools
Figma
Platform
Mobile Application
Type
Community Project
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A professional network is only as strong as the people who can
find each other. IPNO needed more than better search, it needed
a platform where discovery feels effortless and community
feels alive.
A professional network is only as strong as the people who can find each other. IPNO needed more than better search, it needed a platform where discovery feels effortless and
community feels alive.
A professional network is only as strong as the people who can find each other. IPNO needed more than better search, it needed a platform where discovery feels effortless and
community feels alive.
The IPN Summit, the largest global gathering of Ismaili professionals, ran for three days across two venues,
entirely volunteer-run. This app was designed for it.
The IPN Summit, the largest global gathering of Ismaili professionals, ran for three days across
two venues, entirely volunteer-run. This app was designed for it.
The IPN Summit, the largest global gathering of Ismaili professionals, ran for three days across two venues, entirely volunteer-run. This app was designed for it.
This work supported:
This worked supported
5,000+
5,000+
Attendees across two days
Attendees across two days
245
245
Sessions across two venues
Sessions across two venues
36,000+
36,000+
Check Ins via the event platform
Check Ins via the event
Our team designed the attendee app for mobile. The native app wasn’t ready in time for the Summit, so a web
version went live instead. These numbers describe the event overall.
My Role: Mobile UX Designer, Researcher, and inital prototyper
Our team designed the attendee app for mobile. The native app wasn’t ready in time for the Summit, so a web version went live instead. These numbers describe the event overall.
My Role: Mobile UX Designer, Researcher, and inital prototyper
Phase I
Discovery
The IPNO platform already had search, it nailed names and organizations. But job
title accuracy and current company data created a bottleneck. Users couldn't
reliably find who they were looking for, let alone discover who they should be
talking to.
The IPNO platform already had search, it nailed names and organizations. But job
title accuracy and current company data created a bottleneck. Users couldn't
reliably find who they were looking for, let alone discover who they should be
talking to.
I came in as researcher, designer, and initial prototyper. The UX audit quickly
revealed the deeper problem: the platform wasn't designed for exploration at all. It
was a directory, not a community.
I came in as researcher, designer, and initial prototyper. The UX audit quickly
revealed the deeper problem: the platform wasn't designed for exploration at all. It
was a directory, not a community.
Figure 1.0 — UX Audit & Research Findings
UX Audit
User Research
Competitive Analysis
Phase I
Discovery
Phase II
Define
Define
The audit revealed something unexpected, our user wasn't
who we thought. Pivoting from older professional to younger,
mobile-first user changed everything about the product.
The audit revealed something unexpected, our user wasn't
who we thought. Pivoting from older professional to younger,
mobile-first user changed everything about the product.
Auditing pushed us toward a mobile application — better aligned with where our
users actually live. The persona shift from older professional to younger audience
unlocked features we hadn't considered: calendar integration, scheduling, and
event discovery as a social experience.
Auditing pushed us toward a mobile application — better aligned with where our users actually live. The persona shift from older professional to younger audience
unlocked features we hadn't considered: calendar integration, scheduling, and event discovery as a social experience.
Key Pivot
Moving to mobile didn't just change the screen size, it changed the entire
interaction model. Swiping, tapping, push notifications. A fundamentally different
relationship with the product.
Moving to mobile didn't just change the screen size, it changed the entire
interaction model. Swiping, tapping, push notifications. A fundamentally different
relationship with the product.
Phase III
Ideation
Ideation
Search-first design principle: placing the search bar across every screen, not
just the home means users can find what they need regardless of where they enter the app.
Search-first design principle: placing the search bar across every screen, not just the home means users can find what they need regardless of where they
enter the app.
Summit Events Widget — Initially a fourth nav tab, testing showed this added friction. Moved to a
home screen widget: high visibility, zero navigation cost.
Summit Events Widget — Initially a fourth nav tab, testing showed this added friction. Moved to a home screen widget: high visibility, zero navigation cost.
LinkedIn Login — Professional identity already lives there. Reduced signup friction while improving
data accuracy and trust.
LinkedIn Login — Professional identity already lives there. Reduced signup friction while improving data accuracy and trust.
My Hub Redesign — A unified space for registered events, past history, connections made, and
saved content. Inspired by Slack and Zoom's familiarity.
My Hub Redesign — A unified space for registered events, past history, connections made, and saved content. Inspired by Slack and Zoom's familiarity.
QR Code Integration — Each Summit event includes a QR for frictionless in-person check-in and
contact sharing.
QR Code Integration — Each Summit event includes a QR for frictionless in-person check-in and contact sharing.
Figure 1.1 — Summit Events Page
Figure 1.2 — My Hub Redesign
Figure 1.3 — Prototype in Motion
Phase IV
Conclusion
Conclusion
Community engagement starts from the ground up. The foundation —
discoverability, searchability, awareness has to be solid before the community
layers on top. This project taught me that the most impactful design decisions
aren't always the flashiest. Sometimes removing a nav tab changes everything.
Community engagement starts from the ground up. The foundation — discoverability, searchability, awareness has to be solid before the community
layers on top. This project taught me that the most impactful design decisions aren't always the flashiest. Sometimes removing a nav tab changes everything.
"The best community product is one that gets out of the way
and lets people connect."
"The best community product is one that gets out of the way
and lets people connect."
Mobile UX
Community Design
Information Architecture
Figma
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Strategic Product Designer
San Antonio, TX
Strategic Product Designer
San Antonio, TX
Strategic Product Designer
San Antonio, TX