www.uh-lee.com

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About

Contact

Role

UX Design

Timeline

Ongoing

Tools

Figma

Platform

Mobile Application

Type

Community Project

2025 · Seva opportunity · ongoing

IPNO

Event

Feature

IPNO

Event

Feature

Role

UX Design

Timeline

Ongoing

Tools

Figma

Platform

Mobile Application

Type

Community Project

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A professional network is only as strong as the people

who can find each other. IPNO needed more than better

search — it needed a platform where discovery feels

effortless and community feels alive.

A professional network is only as strong as the people

who can find each other. IPNO needed more than better

search — it needed a platform where discovery feels

effortless and community feels alive.

A professional network is only as strong as the people

who can find each other. IPNO needed more than better

search — it needed a platform where discovery feels

effortless and community feels alive.

Phase I

Discovery

The IPNO platform already had search — it nailed names and organizations. But job

title accuracy and current company data created a bottleneck. Users couldn't

reliably find who they were looking for, let alone discover who they should be

talking to.

The IPNO platform already had search — it nailed names and organizations. But job

title accuracy and current company data created a bottleneck. Users couldn't

reliably find who they were looking for, let alone discover who they should be

talking to.

I came in as researcher, designer, and initial prototyper. The UX audit quickly

revealed the deeper problem: the platform wasn't designed for exploration at all. It

was a directory, not a community.

I came in as researcher, designer, and initial prototyper. The UX audit quickly

revealed the deeper problem: the platform wasn't designed for exploration at all. It

was a directory, not a community.

Figure 1.0 — UX Audit & Research Findings

UX Audit

User Research

Competitive Analysis

Phase I

Discovery

Phase II

Define

The audit revealed something unexpected — our user wasn't

who we thought. Pivoting from older professional to younger,

mobile-first user changed everything about the product.

The audit revealed something unexpected — our user wasn't

who we thought. Pivoting from older professional to younger,

mobile-first user changed everything about the product.

Auditing pushed us toward a mobile application — better aligned with where our

users actually live. The persona shift from older professional to younger audience

unlocked features we hadn't considered: calendar integration, scheduling, and

event discovery as a social experience.

Auditing pushed us toward a mobile application — better aligned with where our

users actually live. The persona shift from older professional to younger audience

unlocked features we hadn't considered: calendar integration, scheduling, and

event discovery as a social experience.

Key Pivot

Moving to mobile didn't just change the screen size — it changed the entire

interaction model. Swiping, tapping, push notifications. A fundamentally different

relationship with the product.

Moving to mobile didn't just change the screen size — it changed the entire

interaction model. Swiping, tapping, push notifications. A fundamentally different

relationship with the product.

Phase III

Ideation

Search-first design principle: placing the search bar across every screen — not

just the home — means users can find what they need regardless of where they

enter the app.

Search-first design principle: placing the search bar across every screen — not

just the home — means users can find what they need regardless of where they

enter the app.

Summit Events Widget — Initially a fourth nav tab, testing showed this added friction. Moved to a

home screen widget: high visibility, zero navigation cost.

LinkedIn Login — Professional identity already lives there. Reduced signup friction while improving

data accuracy and trust.

My Hub Redesign — A unified space for registered events, past history, connections made, and

saved content. Inspired by Slack and Zoom's familiarity.

QR Code Integration — Each Summit event includes a QR for frictionless in-person check-in and

contact sharing.

Figure 1.1 — Summit Events Page

Figure 1.2 — My Hub Redesign

Figure 1.3 — Prototype in Motion

Phase IV

Conclusion

Community engagement starts from the ground up. The foundation —

discoverability, searchability, awareness — has to be solid before the community

layers on top. This project taught me that the most impactful design decisions

aren't always the flashiest. Sometimes removing a nav tab changes everything.

Community engagement starts from the ground up. The foundation —

discoverability, searchability, awareness — has to be solid before the community

layers on top. This project taught me that the most impactful design decisions

aren't always the flashiest. Sometimes removing a nav tab changes everything.

"The best community product is one that gets out of the way

and lets people connect."

"The best community product is one that gets out of the way

and lets people connect."

Mobile UX

Community Design

Information Architecture

Figma

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Strategic Product Designer

San Antonio, TX

Work

Toyota Innovation Challenge

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Strategic Product Designer

San Antonio, TX

Work

Toyota Innovation Challenge

Connect